Jupiler Pro League trophy

A new, bold trophy concept.

Client

AB Inbev

Industry

Brand experience & architectural structures

Duration

2 months

“Innovate a fresh & new trophy concept, stepping away from the conventional.”

Pietro Hofling - Sponsoring & Events Manager Benefralux, AB InBev

This project marks the collaboration with AB InBev in redefining the Jupiler Pro League Trophy. Our mission was to seamlessly blend heritage with innovative technology, transcending traditional trophy designs.

— Objectives

RETHINK THE TRADITIONAL TROPHY

Breaking free from traditional trophy designs, forging a fresh concept for the Belgian football competition trophy.


GENERATING VARIOUS SIZE OPTIONS

In addition to the big trophy, smaller trophies are needed for individual awards. Adjust manufacturing based on the size of each trophy.

— Some key features

REVIVING ANCIENT CRAFTMANSHIP

We embarked on the challenge of translating ancient bronze technology into a modern marvel, employing techniques like 3D printing, metal injection moulding and specialized surface treatments for an authentic bronze effect.

CRAFTING DURABILITY

The integration of polyurethane casting not only enhanced the trophy's durability but also contributed to a flawless finish, embodying the prestige of the Jupiler Pro League.

SCALING ELEGANCE

A visual spectacle, the trophy comes in many sizes, with smaller versions intricately 3D metal-printed, showcasing the adaptability of our manufacturing processes.

From reviving ancient techniques to pioneering futuristic solutions, the Jupiler Pro League Trophy project exemplifies our commitment to pushing the boundaries of design engineering.

Want to stand out with your brand too?

Talk with us!

Our team is happy to pingpong freely about the first possibilities.

Statue ‘Frieteter’ - Supermachine